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Monday, 21 May 2012

Take Me Out

Key facts

Channel: ITV1
Genre: Entertainment
Target Audience: Female
Daypart: Post Peak, Peak

Paddy McGuiness is back with the dating show which helps lucky lads and ladies find love.

Following the success of the first series, Take Me Out will see each male contestant come down the famous love-lift and face 30 single women and their lights.

As the guy tells the ladies about himself and his talents they decide what they think of him. If they like what they see they leave their light on, but if they don’t like the bloke and don’t want a date with him they turn it off, leaving Paddy to use his phrase, “No likey, No lighty”

The last series saw dozens of couples hook up and go off on a date and this year there’ll be even more fun as the potential love birds jet off to the show’s ‘Island of Love’ to see if they can find love in the sun.

Brand Activation

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