Let's Talk About Cost

Myth: Advertising is expensive.

Fact: We can develop a campaign for as little as a couple of thousand pounds.

Given the advancements in video production technology and the growth of multi-channel television in the UK, advertising on TV has never been so accessible or affordable.

Here at ITV we like to understand your business needs, your market place, your communication goals and your target audience, so we can work together to build the perfect campaign for your needs. 

This does mean that each campaign is individually tailored to the requirements of each client and as such costs can vary from as little as £2000 up to sums in excess of £1m. It really does depend on how big the task is and how much noise you need to make! 

We have clients that book single airtime spots on one ITV region costing as little as a few hundred pounds, right through to large multi-national companies that run campaigns 12 months of the year, costing millions. Rest assured our Business Development team will take time to understand exactly what you want to achieve and explore all the options we have to offer, that suit your budget. 

A Rough Guide

Whilst it's impossible to give a definitive cost of TV advertising due to the huge number of variables involved, we do appreciate the need to start somewhere! We've therefore put together a small set of example costs for some of our popular shows and stations. 

Hopefully these will help as a guide, but do remember the actual cost will depend on several important factors, including:

  • The Region
  • Length of the commercial
  • Time of day
  • The programming environment
  • The time of year
  • The target audience and volume of viewers

If you'd like us to see how we can help you drive your business forward, then please use our handy postcode contact locator to find your nearest ITV office.