World Cup: Bringing Brazil to you

Get ready for a huge Global Event!

South Africa 2010 was shown in every single country on Earth with even Antarctica getting in on the action.

In-home TV coverage reached over 3.2 billion people around the world…that’s 46.4% of the global population.

Killer stats:

  • 47m people watched the FIFA World Cup on ITV in the UK in 2010
  • An additional £2.5b will be spent during the 2014 FIFA World Cup
  • 2.2b pints were consumed over the last world cup period
  • Samsung, LG and John Lewis all reported a rise in TV sales due to World Cup periods
  • £1b was spent across all bookmakers over the 2010 World Cup period
  • England fans will spend 11% more on their next car purchase 

ITV is at the heart of the action:

  • 32 exclusive live games PLUS we have the final
  • 5pm, 8pm, 9pm is when most games will kick off
  • 1 + reach of 47m and 4+ reach of 30m