When you partner with a show, you'll want to make the most of every opportunity. So, we’ll strike a third-party deal to help you bring your campaign to life both on screen and in the real world.

Depending on your needs, we can grant you the rights to promote the campaign across your social media accounts, in-store, shop displays, as well as provide you with exclusive prizes and behind the scenes content.

There's also the option to be creative with TV logos, sets, images, and locations to ensure the link between your brand and the show is as strong as possible. We can even provide partnership opportunities via our suite of apps, like The Chase App for example.

Licensing not only fuels conversation and drives engagement, but also boosts brand association and awareness.

One example is Asda launching an I'm A Celebrity competition with Kelloggs Crunchy Nut in order to up their footfall.