Your products on-air in real-world settings
A clever way to get more eyes on your brand, product placement allows us to seamlessly incorporate your product into a show’s narrative. We have now aired 4.5k+ hours of product placement, always making sure it fits the show and appears in a natural setting.
This tactic helps to ensure your product stands out in viewers’ minds, either inspiring or validating purchase decisions. You can also be seen by the right people by picking a show loved by your current or potential audiences.
We worked with Superdrug for example to get its products in the forefront of Love Island viewers’ minds. Rather than a few incidental shots, specially built shelving units in the villa provided the ideal opportunity to feature the products as much as possible. This was one of a string of ways we helped Superdrug's online sales soar by 60%.