Regional Advertising
Tell us where in the UK you want to reach and we’ll do the rest. We’re the only broadcaster to give advertisers the power to target consumers on a national, macro, regional, and micro-regional level.
We have the nation’s attention. It may sound like a bold claim, but with our shows reaching 38.5m people a week, it’s true! But there’s more to ITV than the numbers; more than the country’s favourite shows; more than the presenters that make you laugh out loud every morning.
We’re at the heart of popular culture. We drive those “omg did you watch last night?” moments; those “I can’t believe he did that!” WhatsApp chats; those “you must catch up!” lunch break conversations. We’re home to the nation’s favourite street, the world’s most love-filled island, and a jungle that any celebrity would want to escape from. We’re more than TV; we have the power to shape culture and drive action.
913 Of the top 1k commercial shows are on ITV
95% Of commercial shows attracting more than 5m viewers are on ITV
64% Of TV viewers are reached by ITV each week
1,147 Shows attract more than 3m viewers
Bringing people together
And it’s not just us that think so. Even in this digital age when many feel isolated, TV remains a genuinely social event – 60% agree that nothing beats TV content for bringing people together. ITV in particular creates more bonding moments than any other channel – 16% more in fact than the average channel and 38% higher than our closest commercial competitor.
Why it matters for you
Your company has the potential to join the conversation and depending on your needs, can be seen by thousands; if not millions, of people. And these emotive, highly social, moments will get you noticed. Our research found when these bonding conditions are present, viewers are impacted in the following ways:
2x More likely to believe more thought had gone into the ads
3x More likely to pay more attention to the ads
4x More likely to actively seek out information about the ads
8x More likely to participate with interactive ads.
We can make you famous
That’s all good news for you, as it’s just one way we can use the power of advertising to make you famous. And seeing as fame and emotion have both been proven to generate more sales and profit for brands, make partnering with us a key part of your marketing strategy and get ready to unlock a whole world of potential.
Marketing campaigns designed to drive fame are around four times as efficient at driving market share growth.Les Binet and Peter Field, The Long and Short of It
Unlocking your customers of tomorrow
We give you something that no one else can – and that’s the ability to reach your competitors’ customers for free. With our shows reaching 38.5m people a week, scale is at the heart of ITV.
But that doesn’t mean you’ll lose your personal touch, as you’ll speak to them in their most intimate spaces – in their homes and on their personal devices through ITV Hub. And because you only pay for the audience you’re targeting, building your future customer base has never been more affordable
We have the perfect solution for you
Airtime
When it comes to return on investment, TV advertising wins every time. But there are many different types, so whatever your goal, we’ll make sure your message is brought to life in a memorable way.
ITVX Advertising (VOD)
Advertisers can target more accurately than ever before with our video on demand (VOD) service. With 28.4m users, it has a huge potential to unlock new audiences as well as reach current fans.
Licensing
Partnering with TV shows is no longer just about what happens on-air. We know how important it is for you to promote your campaign on your own channels; whether in-store or online, as well as ours.
Sponsorship & Licensing
By working with a programme or channel, headline sponsorship or programme partnerships can help your business become a recognisable part of your audience's favourite shows.
