Partnerships with ITV come in many forms. Naturally, they all start with our quality, much loved television shows that millions tune in to watch every single day. A partnership with one of these shows, genres or channels, is an opportunity to target a highly engaged and receptive audience; to stand out from the crowd; and to create an opportunity for dialogue with viewers.
This can come in the form of a sponsorship, which these days would usually encompass extensive digital and licensing opportunities; or it could be a digital, licensing or PP led partnership, offering access to ITV audiences at a lower entry point. Or we can offer advertising, sponsorship or branded content through our creative arm, ITV Adventures; and finally The Brand Extensions teams are responsible for all of our non-advertising commercial activity and are organised into two teams: Brand Licensing & Commerce and Ventures.
For more information about Brand Extensions, meet our teams and get in touch.