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For the first time, you'll have the opportunity to reach your chosen audience in real-time. Rather than following the often time-consuming manual buying and planning process operated by many broadcasters, we’ve partnered with technology company, Amobee, to automate the journey.

The result is an advanced, targeted, and highly premium service that gives you the power to reach the right people at the right time within ITV Hub.

The process is simple. Decide your preferred demographics (whether by age, gender, viewing habits, location, interests, attitudes, and much more), then use our straightforward tool to serve your ad to your preferred audience. You can either plan in advance, or respond to events as they happen.

60% of 16-34 year olds can be reached if £1m is spent on spot TV advertising

70%+ of 16-34 year olds can be reached if 80% of your £1m is spent on spot TV advertising and 20% on VOD advertising