Advertising in Central with ITV

Advertising with ITV Central is both affordable and effective. Our bespoke airtime packages are expertly tailored to put you into the heart of conversations across the Midlands.

Central highlights

The Midlands region is split into two micro regions, Central West, with a viewership of 4.8m adults, and Central East, with a total 2.05m adults watching ITV.

ITV Central News and ITV Central Weather are some of our staple shows in the Central (Midlands) region, reaching up to 2m households.

Fun Facts

  • One of ITV's legendary programmes, The Gladiators, was filmed in the Midlands 

  • The gorgeous Emma Willis was born in Sutton Coldfield 

  • Leicester had one of the most memorable league wins in history when they won the Premier League

  • Stratford-upon-Avon is the 16th-century birthplace of renowned playwright, William Shakespeare

  • Birmingham kickstarted the industrial revolution, changing and shaping the world we know today

  • Led Zeppelin, one of the world's biggest rock bands of all time, were proud brummies too!

Advertising in the Midlands then, means tapping into an audience of people passionate about their history, culture, and great entertainment. What are you waiting for?

Audiences you can reach

Monthly reach for Individuals: 81.4%

Monthly reach for ABC1 Adults: 81.1%

ITV Map Central (Midlands) 2019

Central advertising costs

Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITVX registered users: 4.23m
TV spot investment: £89,989
ITVX VOD investment: £17,998
Total investment: £107,987
Adult spot impacts
VOD impressions: 514.2k
Flexible booking? Yes

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Why choose ITV to advertise in the Midlands?

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Central? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

Want to find out more about advertising with ITV?

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The power of regional


With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.


Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Central can be bought for as little as £4,336). Reach in Central is well worth the spend too; you can reach up to 1.3m people watching I’m a Celebrity Get Me Out of Here in Central.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.
denver logan
We have been blown away by the results of this campaign which have reinforced our initial view that TV is absolutely the right medium for a small Brand like Elizabeth Shaw to drive awareness and increase sales amongst our core Gen X consumer base. We hope to be able to use these results to encourage the retailers to support our activity by increasing distribution to ensure that we do not disappoint consumers through lack of availability. We also hope to be able to continue the good work we have started by increasing our presence in new regions over the coming 12 months. Karen Crawford, Managing Director, Elizabeth Shaw

Don't forget digital

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Central digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Central Region on the ITVX from just £650.


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