Advertising in the North West with ITV
Advertising with ITV in Granada is a highly affordable and effective marketing channel for businesses of any size. We offer bespoke airtime packages created to put you in the heart of the North West’s conversation.
One of ITV's biggest USPs for advertisers is our regional flexibility – clients choose exactly which areas to target and therefore brands can ensure their campaigns are as successful as possible. In the North West region alone, ITV reaches 86% of adults and is the most effective platform to engage with consumers in the North West, with 95% of adults in the region watching TV and 83% watching ITV.
Top programmes in the region include I'm a Celebrity, reaching 1.6m adults in a single episode, Coronation Street, reaching 1.3m adults, and Emmerdale reaching 1m.
The home of the Lancashire Hotpot, The Beatles, and the nation's best loved street, ITV Granada spans across 2.9 million homes across the North West.
Audiences you could reach
ITV reaches 86% of adults (source BARB) and 83% of adults in the region watch ITV (TGI claimed viewers)
Granada advertising costs
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITVX registered users: 3.78m
TV spot investment: £61,983
ITVX VOD investment: £12,397
Total investment: £74,379
Adult spot impacts
VOD impressions: 354.2k
Flexible booking? Yes
Why choose ITV to advertise in the North West?
As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Granada? Choose from our advertising solutions designed to suit all businesses.
Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.
Did you know?
TV advertising works better than any other form of media.
71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*.
*Thinkbox: Payback4: pathways to profit.
Want to find out more about advertising with ITV?
The power of regional
With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.
Easily test, learn, and scale your regional advertising
Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Granada can be bought for as little as £10,855). Reach in Granada is well worth the spend too; you can reach up to 1.1 million people watching I’m a Celebrity Get Me Out of Here in Granada.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.
Cut costs with regional advertising
The cost of ITV regional advertising is great value for money, so you end up spending less.
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.
Fords of Winsford is a well established car supermarket located in Cheshire. We have been an established radio advertiser for many years. However, in 2012, we wanted to increase awareness and drive footfall further by targeting new customers throughout the region who don’t listen to commercial radio! In a difficult market, and after lots of help from ITV and our agency, we took the plunge and advertised on the Granada Region. We haven’t looked back since. We now advertise throughout the year and we are confident that TV has helped to build our business further over the last 2 years. TV is now an integral part of our marketing strategy and will remain so. We work closely with our ITV team and our agency and we're confident that they understand our objectives and how we can work together to achieve these.Paul Campion, General Manager, Fords of Winsford
Don't forget digital
Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Granada digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Granada Region on the ITVX from just £1,628.