Advertising in Central Scotland with STV

Welcome to our STV Family. We offer a range of products all created to deliver effective campaigns, return on investment, and growth for your business. Advertise with us and help expand your business reach. STV Central breaks down into two micro-regions. STV Glasgow and STV Edinburgh to allow for even more targeted opportunities. With a populace living in areas of outstanding natural beauty, contrasting both urban and rural landscapes, businesses have a rich and diverse pool of potential customers to target.

STV reaches 88% of all adults in Central Scotland each month. If your business is based outside the STV transmission area please contact us here at ITV to find out more.

Audiences you could reach

Monthly reach for Individuals: 85.89%
Monthly reach for Adults: 88.13%

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £24,447
ITVX VOD investment: £4,889
Total investment: £29,336
Adult spot impacts
1+Reach: 1.11m
VOD impressions: 139.7k
Flexible booking? Yes

STV is Scotland’s leading broadcaster, with STV News alone being the best-watched news programme in the country. It’s fair to say we know a thing or two about being at the heart of Scotland’s conversation, so if you want your business at the forefront of this conversation, why not consider our regional advertising packages?

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

Want to find out more about advertising with STV?

With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.

Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of STV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on STV Central micro regions can be bought for as little as £2,061). Reach in Central Scotland is well worth the spend too; you can reach up to 477,000 people watching I’m a Celebrity Get Me Out of Here in Central Scotland.

A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 

With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Central Scotland digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the STV Region on The ITVX from just £309.