Advertising in Northern Scotland with STV

Welcome to our STV Family. We offer a range of products to deliver effective campaigns, return on investment, and growth for your business. Advertise with us and make your brand famous. STV North breaks down into two micro regions – STV Aberdeen and STV Dundee, allowing for highly effective, targeted opportunities. If your business is based outside the STV transmission area please contact us here at ITV to find out more.

STV covers Northern Scotland including The Highland and Islands and Scotland's two biggest northern cities, Aberdeen and Dundee. STV reaches 88% of all adults in Northern Scotland each month. Fishing, tourism, agriculture and golf are all important contributors to the economy and the region boasts stunning landscapes.

Audiences you could reach

Monthly reach for Individuals: 85.89%
Monthly reach for Adults: 88.13%

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £8,469
ITVX VOD investment: £1,694
Total investment: £10,163
Adult spot impacts
1+Reach: 1.11m
VOD impressions: 48.4k
Flexible booking? Yes

STV is Scotland’s leading broadcaster, with STV News alone being the best-watched news programme in the country. It’s fair to say we know a thing or two about being at the heart of Scotland’s conversation, so if you want your business at the forefront of this conversation, why not consider our regional advertising packages?

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

Want to find out more about advertising with STV?

With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.

Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of STV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on STV North Scotland micro regions can be bought for as little as £725). Reach in North Scotland is well worth the spend too; you can reach up to 155,000 people watching I’m a Celebrity Get Me Out of Here in Northern Scotland.

A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 

With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in North Scotland digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the North Scotland Region on the ITVX from just £109.