Advertising in Tyne Tees with ITV
Advertising in Tyne Tees with ITV is affordable and accessible for businesses of any size in Tyne Tees. With bespoke airtime packages created to put your business available, ITV is the best choice to put your business at the forefront of the Tyne Tees conversation.
Tyne Tees highlights
Home of ITV favourites Ant & Dec, and the setting for hugely popular ITV drama Vera, the Tyne Tees region stretches from Berwick-upon-Tweed on the England/Scotland border, down to North Yorkshire, taking in Newcastle, Durham, Sunderland, Middlesbrough, Hartlepool, and Stockton-on-Tees. Part of the Northern Powerhouse, the Tyne Tees region is a vibrant hotbed of investment and economic activity, with the latest digital and technology-based businesses working side by side with traditional manufacturing companies. The automotive industry plays a large part in the North East economy and Gateshead houses one of the UK's biggest shopping Centres, the Intu Metrocentre. Newcastle is renowned for its nightlife and is a hugely popular student destination.
ITV Tyne Tees offers exceptional value and our friendly commercial team based in Gateshead will be happy to meet with potential advertisers to help plan effective campaigns on ITV Tyne Tees and the ITVX. This includes offering advice on commercial production. Business Development Manager, Barbara Robinson, has a wealth of experience across all media and is a firm believer that ITV is simply the best at delivering results!
Audiences you could reach
Monthly reach for Individuals: 69.4%
Monthly reach for Adults: 43%
Tyne Tees advertising costs
Total daily viewing: 4h 41m
Adult TV universe: 2.22m
ITVX registered users: 1.35m
TV spot investment: £19,377
ITVX VOD investment: £3,875
Total investment: £23,253
Adult spot impacts
VOD impressions: 110.7k
Flexible booking? Yes
Why choose ITV to advertise in Tyne Tees?
As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Tyne Tees? Choose from our advertising solutions designed to suit all businesses.
Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.
Did you know?
TV advertising works better than any other form of media.
71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*.
*Thinkbox: Payback4: pathways to profit.
Want to find out more about advertising with ITV?
TV is the most effective and value-adding form of advertising the company has undertaken so far. The campaigns propelled the brand into the mainstream of the area that the adverts were shown. We noticed a lot buzz around the brand after the campaign aired on social media and elsewhere. The campaign was a success and we are currently planning our next campaign with ITV.Lewis Hadaway, CEO, Hempura
The power of regional
With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.
Easily test, learn, and scale your regional advertising
Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Tyne Tees can be bought for as little as £4,309). Reach in Tyne Tees is well worth the spend too; you can reach up to 378,000 people watching I’m a Celebrity Get Me Out of Here in Tyne Tees.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.
Cut costs with regional advertising
The cost of ITV regional advertising is great value for money, so you end up spending less.
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.
Maguires Country Parks was a successful group of five-star holiday parks, even before we began to advertise with ITV Tyne Tees. However, our television campaigns have raised the profile of Maguires Group, helped create a recognized brand across the north east and driven footfall. ITV Tyne Tees played a major role in our recent campaign to launch Hurworth Springs residential park. This campaign resulted in over 400 potential customers attending our two-day event. Many of these can be attributed directly to ITV Tyne Tees. Customer service is excellent and Maguires Country Parks campaigns bring results, so ITV Tyne Tees and the ITVX will continue to play a key role in Maguires advertising for the foreseeable future.William Maguire, Director, Maguires Country Park
Don't forget digital
Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Tyne Tees digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Tyne Tees Region on the ITVX from just £646.