Advertising in Ulster with UTV

UTV offers the best of both worlds, with a broad range of local programming and fantastic UTV shows. Our local programming is highly popular with our viewers, who regularly tune into Rare Breed, UTV Life & the top-rated news bulletin in NI, UTV Live to name but a few.

We also offer regional advertisers the opportunity to appear within the ad breaks of top UTV programmes such as Coronation Street, Emmerdale, I'm a Celebrity Get Me Out of Here, X Factor, as well as new and returning hit UTV dramas. We reach a huge number of viewers — in NI alone a single TV spot in I'm a Celebrity could be seen by more than 415,000 people, whilst a spot in our local news could attract over 300,000 viewers!

Audiences you can reach

Monthly reach for Individuals: 85% 

Monthly reach for Adults: 98% 

Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITVX registered users: 855k
TV spot investment: £11,309
ITVX VOD investment: £2,262
Total investment: £13,571
Adult spot impacts
1+Reach: 341k
VOD impressions: 64.6k
Flexible booking? Yes

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Ulster? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

Want to find out more about advertising with ITV?

With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.

Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on UTV Ulster can be bought for as little as £2,419). Reach in Ulster is well worth the spend too; you can reach up to 1.4 million adults across 720,000 households in The UTV transmission Region.

A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 

With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Ulster digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Ulster Region on the ITVX from just £363.