Brand Extensions

Television is no longer just about what happens on-air.

Here at ITV we understand the increasing importance of diversifying revenues and building our brands on other platforms.

Doing this creates new ways for commercial partners to access our audiences and build relationships with them.

The Brand Extensions teams are responsible for all of our non-advertising commercial activity and are organised into two teams: Brand Licensing & Commerce and Ventures.

For more information about Brand Extensions, meet our teams and get in touch

  • Brand Licensing

    Partnership activation, consumer products, promotions and merchandising

    Find out more

  • Commerce and Ventures

    Live experiences, tours and visitor attractions, gaming and stand alone apps, ITV teleshopping, online commercial partnerships and new ventures

    Find out more