Brand Licensing

Partnering with TV programmes is no longer just about what happens on-air. Here at ITV we understand the increasing importance of diversifying revenues and building our brands on other platforms.

Brand Partnerships create new ways for commercial partners to access our audience and build relationships using the off-air TV rights to create innovative activation campaigns.

The UK Brand Partnerships team is responsible for managing all the UK rights for ITV Studios owned properties, and an increasing number of 3rd party properties. Typical commercial activity with our brand partners and show sponsors including: brand licensing for use in-store and online, consumer and promotional products, social media campaigns and activation, competition prize packages, brand use in contextual advertising and merchandising.

What Brand Licensing can do for brands:

3 Reasons why licensing returns value to sponsors and advertisers:

1. It allows brand to engage directly with TV content on their own platforms
2. Focus moves from on air editorial to off air activation which drives engagement
3. It is a low risk / high control branded content strategy
Brand Partnerships is ITV’s branded content solution for clients