Commerce & Ventures

The Commerce & Ventures team can offer brands...

The chance to get even closer to our audiences with UK brand venture opportunities using ITV Studios IP (and a range of third party IPs too) in categories such as  visitor attractions, live arena and theatre tours, consumer exhibitions, branded licensed games, live teleshopping and digital ventures.

Opportunities exist to license brands and create new ventures in non-traditional

categories, or to be involved via commercial partnerships in existing ventures


The Emmerdale Studio Experience – in conjunction with a third party operator,

Continuum Visitor Attractions, we run a permanent visitor attraction in Leeds

for our award winning hit serial drama Emmerdale, allowing viewers to step into

the drama and get closer to the action. Available for corporate hire, ticketing

incentive packages, secondary sponsorship, sampling or VIP evenings -

This Morning Live – our shopping, lifestyle, fashion and beauty live consumer

exhibition brand extension was run in conjunction with Ideal Home Exhibition

specialist Media10. It took place for the first time in May 2017 at the NEC

Birmingham over 4 days with around 30,000 visitors attending and will return

again in 2018. A range of retail stand, experiential, sampling, ticket and

sponsorship packages are available for partners -

Theatre Tours – We have run a number of live tour events based on ITV

brands and talent including Ant & Dec's Saturday Night Takeaway arena show,

Big Reunion arena shows and Gino's Italian Escape Tour theatre shows. Get in

touch to see what is in the touring pipeline and how your brand could get










Coronation Street Set Tour

Ant & Dec’s Takeaway On Tour

The Big Reunion Tours


ITV’s Commerce and Ventures has licensed several of the ITV Studios brands for use by gaming operators to create entertainment experiences across bingo, instant win and slot games.
This is a highly regulated industry of which we have considerable knowledge and expertise. By combining our practical understanding of the regulatory framework with the excellent relationships we have with the various brand guardians, we can help our partners develop the exciting products that their customers expect.Available brands include The Chase, Emmerdale and Tipping Point (gaming rights represented by ITV)

Gala and Coronation Street

32 Red and I’m A Celebrity …. Get Me Out Of Here!


What Commerce & Ventures can do for brands:

The Brand Extensions teams are responsible for all of our non-advertising commercial activity and are organised into two. As part of the Commerce and Ventures team; we can offer:

  • Partnership Activation
  • Consumer Products
  • Promotions
  • Live Events
  • Gaming
  • Branded Apps
  • ITV Teleshopping
  • Online Partnerships
  • Ventures

Branded Apps

ITV’s brands translate extremely well into mobile games experiences available from the app store on hand held devices. We have enjoyed both huge commercial success and fantastic customer feedback from the apps we have developed from some of ITV Studios TV brands, many of which are a natural fit for the mobile and tablet market. 

The Chase

Tipping Point


ITV Teleshopping

ITV’s Commerce and Ventures team oversee the commercial partnerships that make use of the commercial airtime after midnight on ITV’s main channel.
This currently is with TV gaming specialist, Netplay for Monday – Saturday nights broadcasting a live play along roulette show under the Jackpot247 brand.
On Sunday nights, JML broadcast retail teleshopping in the slot offering a range of cookery, homeware, fitness and beauty products to purchase.
The team have many years of experience in enabling partners to maximise the revenue opportunities allowing them to actively engage with their customers in a compliant manner. 

Online Partnerships

Affiliate partnerships can integrate a brand into ITV’s portfolio of online sites. This can range from contextual placements, integration of widgets, display advertising or transactional links. We can facilitate a commercial package that best utilises available budgets to creatively blend these different options. 


ITV is open to new commercial opportunities and partnerships. The ventures team act as a business development function, seeking out new opportunities and acting as internal sponsors if taken forward.