Content creation is our “core” business activity and ITV AdVentures is a natural extension of this offering advertisers a brand new truly innovative and engaging way in which to connect with consumers.
There are 3 main ways in which you can partner with us:
ITV Commercial Content
- We work with advertisers to specifically produce content as part of a campaign idea, response to a brief or an addition to an advertiser’s on going activity.
- It covers quite a wide area, previous examples include making full TV ads such as the Territorial Army in Afghanistan campaign, the Suzuki co-brand activity, right across to digital only content as in the current NatWest Moneyclips series.
ITV Shows Extensions Content
- This is where we work with any ITV show & produce a commercial extension to that show with an advertiser.
- It could be a full on mini series of the show, as per The Fresh out of Essex work we created with Surf around TOWIE, the Pets At Home mini films with Paul O’Grady to some of The X Factor verticals with Very & Tresemme.
- Here we work with ITV’s own talent & some talent beyond our own screens to make clients campaigns as powerful as possible.
- Recent examples include the Unwrap Joy at Christmas Campaign with Cadburys, The Mark Wright work on Interflora, Gino Di Campio in the Post Office ads & of course Ant and Dec in the Morrisons campaign.
We have also added a new dimension to this space with our recent investment in Believe Entertainment, a New York based Branded Entertainment company. Believe specialise in creating “passion projects” with high end Hollywood Stars & global celebrities.
They have recently worked with Jennifer Lopez, legendary US basketball star Le Bron James & one of the hottest DJ’s around in Tiesto.
We will look to distribute any digital content right across the digital & social ecosystem, so not just our own platforms. We will continue to work with ITN, our own Studios & other IP partners to maximise this whole venture.