With our popular and diversified Facebook and Twitter pages we give our partners and sponsors the opportunity to talk to the right audience at the heart of what they love: their favourite TV shows.
Branded posts and tweets are written in collaboration with the editorial team, giving them the perfect tone of voice to promote fun and relevant experiences such as games, competitions, extra content, special offers etc.
However we make sure posts and tweets are clearly marked as advertising in order to comply with the CAP code.
- 70% of Adults have ‘multi-screened’* in the past month
- 52% visited a social network
- 25% read and 24% comment about the programme they’re watching on social media