Coronation Street and Compare the Market

Brand Licensing

The sponsorship of Coronation Street by Compare The Market has been a marriage of two strong and much-loved UK brands. The values of Corrie; engaging and warm, packed with personality, witty and humorous, informal and friendly, fitted perfectly with the meerkat theme.

Compare The Market and ITV have successfully extended the sponsorship across other platforms: 

  • The Meerkat Polka Band. A viral video of our favourite meerkats performing the classic Coronation Street theme tune has already seen three million YouTube hits.
  • Lead meerkat Aleksandr appeared as a special guest on This Morning. Highlights included Philip Schofield asking "How did you find Coronation Street?" Aleksandra’s response: "With satnav!"
  • Decorating ITV’s iconic Granada Studios with a giant meerkat.