Domino’s and The X Factor deliver a huge slice of success

Domino's returned for another mouth-watering partnership with The X Factor app, and this time they would add some extra toppings to their previous success: three different Ad Sync executions and a hub stuffed with games and offers.

Customers who engaged with their games were rewarded with time-limited offer vouchers that lived in The X Factor Wallet for redemption during the week, with the show and the partnership living way beyond just Saturday nights.