Gala and Coronation Street
After a successful partnership with Ant & Dec’s Saturday Night Takeaway, Gala have continued their relationship with ITV Commerce and Ventures by licensing Coronation Street.
Launched in December 2013 “Coronation Street Bingo” gives the opportunity for Gala and Corrie fans alike to play bingo in some great Coronation Street Bingo rooms with numbers called by some iconic Corrie characters. Players can also watch classic clips from the Street as they play.
December also saw an innovative TV advertising campaign created by creative agency St. Luke’s which features John Savident, (who played Fred Elliott), and Ken Morley (who played Reg Holdsworth). Viewers are presented with various lookalikes, some more convincing than others, and asked to identify the real Fred or the real Reg.