Iceland’s nine-year rumble in the jungle
Iceland's customers love the show, so the question was how to bring this into their real worlds, offering a clear point of difference within the grocery sector and delighting shoppers.
Iceland continued their award-winning partnership with another fantastic broadcast, online and retail campaign. This time, ex-jungle campmate Peter Andre starred in Iceland’s idents, successfully linking to the narrative themes of the show. Off-air, we worked with Iceland to offer unique products and experiences, giving new & existing customers a reason to go in store and engage with the brand online.
They reached an engaged online community with a brand new interactive, shareable game; Jungle Crush - an addictive online game with social media sharing, integrating Iceland within a key editorial area of the I'm A Celeb website.
They also enhanced up their own website, with a special I'm A Celeb microsite showcasing the Jungle Crush game, their new 'Exotic Meat Feast' product, their daily voucher giveaways as well as a 'Lucky Stars' sales promotion across the whole of Iceland.co.uk's e-commerce section.