Love Island Meets its Perfect Partner in Match.com

Challenge

Match.com were keen to drive registration to their dating site whilst also showcasing their mobile app functionalities to a young, swipe-savvy audience.

Insight

With so many new dating apps constantly entering the market, there was an opportunity for an established brand such as Match.com to stand out amongst the crowd.

Idea

Match.com formed a contextually relevant and truly integrated partnership with hit new ITV2 dating show, Love Island.

Love Island Match.com

Implementation

From brilliantly relevant broadcast idents to receiving accreditation across the free Love Island voting app, Match.com went on to further engage fans of the show by creating Twitter Q&A sessions called 'Ask The Islanders'. The site also took advantage of the strong contextual link with the programme by including advertorials from Match’s resident 'Love Expert' on the official Love Island site.

Love Island App

Results

Results and research tbc