Love Island Meets its Perfect Partner in

Challenge were keen to drive registration to their dating site whilst also showcasing their mobile app functionalities to a young, swipe-savvy audience.


With so many new dating apps constantly entering the market, there was an opportunity for an established brand such as to stand out amongst the crowd.

Idea formed a contextually relevant and truly integrated partnership with hit new ITV2 dating show, Love Island.

Love Island


From brilliantly relevant broadcast idents to receiving accreditation across the free Love Island voting app, went on to further engage fans of the show by creating Twitter Q&A sessions called 'Ask The Islanders'. The site also took advantage of the strong contextual link with the programme by including advertorials from Match’s resident 'Love Expert' on the official Love Island site.

Love Island App


Results and research tbc