No7 recruits fans to show their Ta Dah!
No7 Protect and Perfect Intense Advanced serum launched a year ago with record sales. To retain customer’s loyalty, No7 would re-ignite excitement in the product and create buzz and engagement again. Over 60 fans were recruited to take part in an innovative campaign that would deliver human proof of the product’s ground-breaking claim to be “the UK’s first serum clinically proven to deliver anti-wrinkles results that get better over time.” The women’s energy, enthusiasm and confidence was recorded, edited, and broadcasted into a TV advert in just 15 hours in a No 7, OMD UK, ITV and ITN collaboration that drove significant footfall, increased social engagement rates by 60%, and had over 1.6 million #TaDah Twitter mentions.
With thanks to Visa Europe, MEC and ITV Studios
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