Proud to Present: Snickers

ITV’s Proud to Present Launches the Brand New Snickers Ad

ITV exclusively premiered the brand new “You’re Not You When You’re Hungry” ad for one of the nation’s favourite chocolate brands in true ‘superbowl’ moment style.

Combining Kung Fu with a world-renowned comedy icon, the new Snickers advert was placed within X Factor and included a special bespoke ‘Proud to Present’ bumper.

Mars Chocolate UK is excited to announce that Mr Bean will be making his first public appearance since the opening ceremony of the London Olympics in its latest SNICKERS® advertisement.

The advert is the latest instalment in the hugely popular ‘You’re Not You When You’re Hungry’ campaign. Set in ancient China and filmed in the style of martial arts epics, Mr Bean is a Kung Fu Master who is not feeling his usual self until his hunger is relieved by a SNICKERS® bar.

Ahead of the launch, we aired 10-second teasers throughout the afternoon and evening to build viewers’ excitement and anticipation.

Michael Magee, Vice President of Marketing at Mars Chocolate UK, comments:

“We are very proud of the creative work that has gone into bringing Mr Bean back to the small screen in this new ‘You’re Not You When You’re Hungry’ ad. Mr Bean is such an iconic and internationally recognisable character, who fits so well with the SNICKERS® brand, giving this ad great global potential. We look forward to kicking off the next instalment of this campaign with a primetime slot this Saturday.”

As part of the launch, there will also be four exclusive Mr Bean Kung Fu training sketches available through SNICKERS®’ social channels and a SNICKERS® takeover of The X Factor app using ITV’s innovative ad format, Ad Sync. A 60 second spot will also be shown in cinemas across the UK in the lead up to the Christmas season.

This latest commercial, Rowan Atkinson’s first ad appearance since the 1990s, builds on the success of the ‘Locker Room’ SNICKERS® spot, which launched in 2012 starring Joan Collins and Stephanie Beacham. The Joan Collins ‘Diva’ ad was the most recognised ad in the UK in 2013.