Sainsbury's: A Special Launch for a Special Ad
Sainsbury’s launched its 2014 Christmas advertising on ITV during the nations Most Loved and Most Watched soap, Coronation Street.
The 3 minute commercial (and its other iterations) was created in partnership with The Royal British Legion and is the latest expression of Sainsbury’s 20 year relationship with the charity. All sales from the featured chocolate bar go to the Royal British Legion.
Produced by AMV BBDO, the advert aired in a solus ad break as part of our Proud to Present initiative, including a bespoke introduction with the ITV logo and voiceover.
The ad was exclusive to ITV in the first 2 weeks of the campaign and shorter versions of the commercial have been scheduled in peak-time programming on ITV’s flagship channel in the run up to the festive season.
The partnership with ITV has spanned on-air and on digital platforms and has included an ITV player takeover. The campaign has also been digitally extended using our innovative ad format, Ad Sync within The X Factor app when the ad airs during the live show of The X Factor.