Ant and Dec’s Saturday Night Takeaway & Morrisons
Morrisons was looking for a package that allowed it to get full value from the sponsorship of Ant & Dec’s Saturday Night Takeaway and to reach families at home on Saturday nights.
ITV delivered to Morrisons a unique a 360-degree package comprising:
- Broadcast bumpers
- Full in-store licensing and activation through a consumer promotion, offering customers the chance to win 1000s of prizes each week, meal deals and other value-led promotions
- Online and social presence through competitions and Facebook games
- A full talent endorsement by Ant & Dec including TV adverts
This partnership has allowed Morrisons to deliver significantly higher impact and ROI, whilst increasing engagement with its customers and staff.