Summer gets started with Sainsbury's
From the first taste of Pimms, to the smell of freshly-cut grass, there are countless memorable moments that make up the start of summer. To reflect the excitement that surrounded the onset of summer 2015, Sainsbury’s partnered with ITV to create the ‘Get Summer Started’ campaign through a series of 11 TV adverts packed full of photos and videos sent in by the great British public. The partnership included ITV licensed competitions for viewers and Sainsbury’s colleagues plus activation across our multiplatform channels which included social media posts on the Loose Women programme page. All of these elements came together beautifully in a campaign that truly reflected the wonderful start of Summer.
With thanks: Sainsbury’s PHD and Drum