Life Worth Sharing

ITVBe is the newest ITV channel to the family and our first free-to-air channel launch in over a decade. Featuring real lives and real people, ITVBe is home to the very best lifestyle and reality programming that the UK and US have to offer. 

Aimed at 16-34 year old women, in particular millennial mums, the channel appeals to a dynamic and modern audience who are attracted to the aspirational content and trending talent.

Our viewers love to talk about ITVBe’s programmes hence the channel is a pioneer in building a seamless online social community, through social media platforms. The captivating shows play a huge part in conversations across Facebook, Twitter and Instagram, actively contributing in shaping culture for young women today.

The Only Way Is Essex and The Real Housewives of Cheshire continue to be ITVBe’s most popular programmes with an average of 843k viewers for TOWIE and 603k for Real Housewives of Cheshire, which has grown by 150k since its first series.

Other favourites returning to the channel include The Mummy Diaries with the addition of sister Billie, as Sam and Billie Faiers : The Mummy Diaries. The popular Real Housewives franchise will return as well as viewer favourite, The Bachelor.

ITVBe will also present some new and exciting content in 2018 such as Chris & Olivia Crackin’ On, which follows the couples journey after their whirlwind romance on hit ITV2 show Love Island

ITVBe Factsheet

Channel Highlights

ITVBe is the 11th biggest commercial digital channel for Housewives with Children, with an 0.8% SOV.

ITVBe has reached almost half of Adults and 53% of Housewives with Children so far this year. (Adults– 23.7m/47%, HW+CH – 3.7m/53%).

ITVBe's Adults SOCI was 1.1%, increasing to 1.7% for Housewives with Children.


Source: BARB/AdvantEdge

Jan - Dec 2017

ITVBe Programme Highlights

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