Over 44m people tuned into ITV coverage of the UEFA Euro 2016 and we expect 2021 to be even bigger!
For the majority of Brits who feel disconnected, and overwhelmed with the perpetual news cycle, the Euros will contribute to a reinvigoration of life; our collective summer of awakening.
It offers us a chance to reconnect, re-energise and take a renewed appreciation of live sport.
Check out our video to whet your appetites, for what will be a momentous tournament this year.
Ian Wright shares his top reasons for getting involved
ITV and System1 revive Euro 2020 competition in 2021.
Want to have your brand seen by millions in the Final?
This is a chance for your brand to be part of the biggest live event of the year and participate in a national conversation.
The eyes of the nation will be on the tournament and also on the advertising.
We're thrilled to announce that we're re-igniting our Euros competition in partnership with System1 to test the most emotionally engaging ads submitted, and offer an ad spot in the final to the winning entry.
"System1's ad testing methodology rewards ads that align with what we at ITV really value - ads that entertain, engage and are culturally relevant. This makes System1 the perfect partner as we begin our search for the brand that has the ambition, vision and creativity to produce an advert that will be at the forefront of 2021's largest live sporting event"ITV Commercial