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Trading T&Cs

As the UK’s largest commercial broadcaster, we’re privileged to have a hand in influencing, creating and reflecting British culture. We want to help you stay close to what consumers are doing and thinking by providing cutting-edge insight into culture, consumer and category trends, attitudes and behaviours.

This really is the time you can build great amounts of brand equity if you’re in sync with how consumers are thinking or feeling. Joe Staton, GfK

Tell me more

In our section on Consumer Insight, you will be able to:

  • Explore topics such as consumer confidence, value, the future of shopping, the power of British humour, the changing FMCG landscape and sustainability

  • Connect with what consumers are thinking through tools such as the ITV Village and YouGov

  • Learn more about popular culture, including the codes of culture and how you can ‘plug in’ to the British public

  • Understand how different categories are responding 


Consumer Insight: articles and resources

Keep connected to the nation with our resources focused on shifts in behaviours, attitudes and trends.

Thinking about getting on TV?

Whether you're new to TV or looking to advertise without needing a large investment upfront, we have some initiatives that could be perfect for your business.

Get in touch with us

Find out how we are supporting British business as we all return to growth over the coming months.