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Regional Advertising Costs

See how ITV can support your brand flexibly across the UK

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Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on August 2021 pricing (as of 20th July 2021) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITV Hub VOD campaigns adding 15% to this investment. 

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region. 

*Please note this information is specific to today's date: 20.07.21 and is subject to change.

Tyne and Tees Region


Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITV Hub registered users: 1.35m
TV spot investment:  £10,488
ITV Hub VOD investment:  £1,573
Total investment:  £12,061
Adult spot impacts 1+Reach: 503k
VOD impressions: 44.9k
Flexible booking? Yes

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Yorkshire Region


Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITV Hub registered users: 3.03m
TV spot investment:  £23,350
ITV Hub VOD investment:  £3,502
Total investment:  £26,852
Adult spot impacts 1+Reach: 974k
VOD impressions: 100.1k
Flexible booking? Yes

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Border Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITV Hub registered users: 296k
TV spot investment: £1,708
ITV Hub VOD investment: £256
Total investment: £1,964
Adult spot impacts 1+Reach: 80k
VOD impressions: 7.3k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITV Hub registered users: 3.50m
TV spot investment: £25,341
ITV Hub VOD investment: £3,801
Total investment: £29,142
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 108.6k
Flexible booking? Yes

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Ulster Region


Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITV Hub registered users: 855k
TV spot investment: £6,302
ITV Hub VOD investment: £945
Total investment: £7,247
Adult spot impacts 1+Reach: 341k
VOD impressions: 27.0k
Flexible booking? Yes

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Granada Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITV Hub registered users: 3.78m
TV spot investment: £34,310
ITV Hub VOD investment: £5,147
Total investment: £39,457
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 147.0k
Flexible booking? Yes

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Central Region


Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITV Hub registered users: 4.23m
TV spot investment: £58,128
ITV Hub VOD investment: £8,719
Total investment: £66,847
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 249.1k
Flexible booking? Yes

More Details

ITV Map 3 ANGLIA micro V9-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITV Hub registered users: 2.33m
TV spot investment: £32,576
ITV Hub VOD investment: £4,886
Total investment: £37,462
Adult spot impacts
VOD impressions: 139.6k
Flexible booking? Yes

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Wales Region


Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITV Hub registered users: 1.55m
TV spot investment: £14,493
ITV Hub VOD investment: £2,174
Total investment: £16,667
Adult spot impacts
VOD impressions: 62.1k
Flexible booking? Yes

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West Region


Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITV Hub registered users: 1.22m
TV spot investment: £9,963
ITV Hub VOD investment: £1,494
Total investment: £11,457
Adult spot impacts
VOD impressions: 42.7k
Flexible booking? Yes

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West Country Region

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITV Hub registered users: 920k
TV spot investment: £6,396
ITV Hub VOD investment: £959
Total investment: £7,356
Adult spot impacts
VOD impressions: 27.4k
Flexible booking? Yes

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London Region


Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITV Hub registered users: 6.74m
TV spot investment: £128,113
ITV Hub VOD investment: £19,217
Total investment: £147,329
Adult spot impacts
VOD impressions: 549.1k
Flexible booking? Yes

More Details

ITV Map 3 MERIDIAN micro-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITV Hub registered users: 3.68m
TV spot investment: £47,045
ITV Hub VOD investment: £7,057
Total investment: £54,102
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 201.6k
Flexible booking? Yes

More Details

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How regionality can supercharge your business

ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, and it remains so today.

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Regional Advertising

We're the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level - just reach out to us and choose the audience you want to speak to.

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