ITV AdVentures Invest, ITV’s new media for equity initiative, has concluded its second investment in Respoke Limited, the company behind the premium custom-fit menswear brand SPOKE. This follows its first investment in the location service what3words last month.
SPOKE will use ITV’s media investment to bring its brand message to British men through the power of TV advertising, embracing high style, smart functionality and perfect fit.
SPOKE has combined extensive tailoring experience with the power of digital technology to offer a bespoke experience previously only reserved to tailor-made fashion and has already acquired 150,000 happy customers, with a third of them returning to purchase within 90 days; a level of loyalty rarely seen in ecommerce.
"ITV is the perfect media partner for us at this crucial stage, as we seek to accelerate our growth and drive our brand awareness to the next level. We were impressed not only with ITV’s reach, but also the approach and flexibility of the media strategy which protects and elevates the SPOKE brand"Ben Farren, Founder and CEO of SPOKE
"We are extremely pleased to be making our second media for equity investment so quickly after the first. What impressed us most about SPOKE was the authenticity of the brand and the fact that it truly delivers on the product promise to its customers. We’re really excited to help the brand grow and bring their unique offering to many more potential customers through ITV’s reach"Kelly Williams, Managing Director, ITV Commercial
What is ITV AdVentures Invest?
ITV AdVentures Invest is a Media for Equity initiative that sees ITV take minority stakes in early stage digital and direct-to-consumer businesses, alongside venture capital investment, in return for advertising inventory across ITV’s range of market-leading channels and the ITV Hub.
The initiative is an innovative opportunity for early stage businesses seeking to build scale through TV advertising, alongside a strategic media partner.