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Regional Top Trumps

See how ITV can support your brand flexibly across the UK

Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on June 2020 pricing (as at 19th May) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITV Hub VOD campaigns adding 15% to this investment .

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region.
*Please note this information is specific to today's date: 19.05.20 and subject to change.

Tyne and Tees Region

Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITV Hub registered users: 1.35m
TV spot investment: £5,545
ITV Hub VOD investment: £832
Total investment: £6,377
Adult spot impacts 1+Reach: 503k
VOD impressions: 23.8k
Flexible booking? Yes

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Yorkshire Region


Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITV Hub registered users: 3.03m
TV spot investment: £12,443
ITV Hub VOD investment: £1,866
Total investment: £14,309
Adult spot impacts 1+Reach: 974k
VOD impressions: 53.3k
Flexible booking? Yes

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Border Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITV Hub registered users: 296k
TV spot investment: £971
ITV Hub VOD investment: £146
Total investment: £1.1k
Adult spot impacts 1+Reach: 80k
VOD impressions: 4.2k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITV Hub registered users: 3.50m
TV spot investment: £16,002
ITV Hub VOD investment: £2,400
Total investment: £18,403
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 68.6k
Flexible booking? Yes

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Ulster Region


Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITV Hub registered users: 855k
TV spot investment: £4,029
ITV Hub VOD investment: £604
Total investment: £4,633
Adult spot impacts 1+Reach: 341k
VOD impressions: 17.3k
Flexible booking? Yes

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Granada Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITV Hub registered users: 3.78m
TV spot investment: £19,597
ITV Hub VOD investment: £2,940
Total investment: £22,536
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 84k
Flexible booking? Yes

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Central Region


Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITV Hub registered users: 4.23m
TV spot investment: £33,733
ITV Hub VOD investment: £5,060
Total investment: £38,793
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 144.6k
Flexible booking? Yes

More Details

ITV Map 3 ANGLIA micro V9-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITV Hub registered users: 2.33m
TV spot investment: £16,051
ITV Hub VOD investment: £2,408
Total investment: £18,458
Adult spot impacts 1+Reach: 755k
VOD impressions: 68.8k
Flexible booking? Yes

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Wales Region


Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITV Hub registered users: 1.55m
TV spot investment: £7,950
ITV Hub VOD investment: £1,193
Total investment: £9,143
Adult spot impacts 1+Reach: 656k
VOD impressions: 34.1k
Flexible booking? Yes

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West Region


Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITV Hub registered users: 1.22m
TV spot investment: £5,784
ITV Hub VOD investment: £868
Total investment: £6,652
Adult spot impacts 1+Reach: 419k
VOD impressions: 24.8k
Flexible booking? Yes

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West Country Region

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITV Hub registered users: 920k
TV spot investment: £4,005
ITV Hub VOD investment: £601
Total investment: £4,606
Adult spot impacts 1+Reach: 341k
VOD impressions: 17.2k
Flexible booking? Yes

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London Region


Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITV Hub registered users: 6.74m
TV spot investment: £65,338
ITV Hub VOD investment: £9,801
Total investment: £75,138
Adult spot impacts 1+Reach: 2.12m
VOD impressions: 280k
Flexible booking? Yes

More Details

ITV Map 3 MERIDIAN micro-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITV Hub registered users: 3.68m
TV spot investment: £29,224
ITV Hub VOD investment: £4,384
Total investment: £33,607
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 125.2k
Flexible booking? Yes

More Details

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The Power of regionality

ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, it remains so today.

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Regional Advertising

We're the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level - just reach out and choose the audience you want to speak to.

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