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AdLabs Partnerships is all about IP-led opportunities built around shows and talent. AdLabs Partnerships allows your brand to get even closer to our much-loved shows and talent. The products below are all in beta and available for you to come and test and learn with us right now. 

Ready to Test:



Create or advertise around ITV IP podcasts

  • Delivering in-depth brand opportunities with loyal viewers and fans through creation of bespoke podcasts
  • Spot advertising in existing podcasts such as Love Island
  • Integrated brand messages that can be tailored to the content of the show



Live Tech Games

Mass simultaneous gaming with apps built for show IP

  • Complete brand integration into a live gaming opportunity built around an ITV IP
  • Ability for brands to include questions related to their products and/or vertical
  • Multiple targeting options including location



Shoppable TV

Buying products through the TV

  • Allows viewers to buy products whilst on screen in their favourite shows through their TVs
  • Notifications can be tailored to products and talent in show
  • Creates powerful brand opportunities when aligned with product placement



Integrating with IP in the Metaverse

  • Integrate brand into IP-Led metaverses
  • Bespoke builds based on metaverse platform & brand needs
  • A chance to target younger, harder to reach audiences


Twitter Amplify

Owning the real time conversation around ITV content

  • Pre-roll video running before ITV content
  • Multiple targeting options to speak to key audience(s)
  • Taking advantage of the real time nature of the Twitter Platform


Shop The Show

In-app advertising opportunities

  • Alignment with ITV's biggest shows
  • Presence within the app showcasing key products and brand messages
  • Drive traffic to owned sites and platforms

In the Pipeline:

  • Post Production Digital Product Placement - Product placement digitally integrated in post production

Register your interest

Have an exploratory chat to find out:

  • More about our AdLabs proposition
  • Which area is right for your business
  • How you can get involved in beta tests