AdLabs Partnerships is all about IP-led opportunities built around shows and talent. AdLabs Partnerships allows your brand to get even closer to our much-loved shows and talent. The products below are all in beta and available for you to come and test and learn with us right now.
Ready to Test:
Create or advertise around ITV IP podcasts
- Delivering in-depth brand opportunities with loyal viewers and fans through creation of bespoke podcasts
- Spot advertising in existing podcasts such as Love Island
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Integrated brand messages that can be tailored to the content of the show
Mass simultaneous gaming with apps built for show IP
- Complete brand integration into a live gaming opportunity built around an ITV IP
- Ability for brands to include questions related to their products and/or vertical
- Multiple targeting options including location
Buying products through the TV
- Allows viewers to buy products whilst on screen in their favourite shows through their TVs
- Notifications can be tailored to products and talent in show
- Creates powerful brand opportunities when aligned with product placement
Integrating with IP in the Metaverse
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- Integrate brand into IP-Led metaverses
- Bespoke builds based on metaverse platform & brand needs
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A chance to target younger, harder to reach audiences
Owning the real time conversation around ITV content
- Pre-roll video running before ITV content
- Multiple targeting options to speak to key audience(s)
- Taking advantage of the real time nature of the Twitter Platform
In-app advertising opportunities
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- Alignment with ITV's biggest shows
- Presence within the app showcasing key products and brand messages
- Drive traffic to owned sites and platforms
In the Pipeline:
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Post Production Digital Product Placement - Product placement digitally integrated in post production
Register your interest
Have an exploratory chat to find out:
- More about our AdLabs proposition
- Which area is right for your business
- How you can get involved in beta tests