We explore how Carolyn and Mark have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way. In particular, we learn why 2020 saw ITV speed up its digital transformation across its entire business as it evolves into a digital media and entertainment business, and the implications for its customers - both viewers and commercial. Plus, we’ll hear about the GroupM transformation from traditional media agency model to more of a software company and what that means for the traditional media agency / media owner relationships moving forward.