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20210617 105908 min

Lessons from the experts: How TV can help brands leverage evolving consumer needs post lockdown

We can’t go through such an unforgettable period in history and expect everything to return to the way it was. However, with change comes opportunity, so the secret now is to look to the future, learn, and adapt. As part of our virtual ITV Showcase 2021 event, industry experts joined host Adil Ray to explore three ways consumers have changed and unpick how TV advertising has the power to help brands seize the many opportunities that lay ahead.