What Unites Fans?
ITV reveal the key behaviours, emotions and motivations that unite fans of all forms in a research project commissioned with cultural consultancy Crowd DNA.
Webinars
Helping you power your brand and stay informed through marketing and consumer insights, trends, and provocative discussions from clients, industry experts and ITV insiders.
The Greenprint
The new Greenprint report produced by ITV and System1 highlights the potential of advertising in tackling climate crisis, and offers the industry actionable guidance.
ITVX: The First Year
Join us as we debrief the numbers behind the first 12 months of ITVX, with insights into how viewing is transforming, and a view of our programming performance and plans.
Catch up on our Fast Facts session: Race to the Top
Catch up on the first of our Fast Facts sessions: Wellbeing Matters
What Unites Young Adults?
ITV explores the key cultural themes and findings revealed from this big research project commissioned with cultural consultancy Crowd DNA to help brands better understand young adults in today’s Britain.
Webinar: The Full Picture: Representing disability in advertising.
Join ITV and some of the industry’s accessibility experts, as we shine a light on how we can strive to improve the experience and representation of the disabled community across all screens, and how inclusive advertising benefits everyone.
Race To The Top: How brands should respond to the cost of living crisis
ITV has developed a toolkit for brands to help them respond to the cost of living crisis to help them ‘race to the top’. Our first webinar of 2023 will discuss the newly commissioned research exploring what ‘value’ means to consumers, tips from ITV’s editorial teams on finding a tone of voice that will resonate, and a new budget planning tool for brands wanting to apply best practice learning to their own unique situation.
Webinar: Wise Up! Your guidebook for making ads with greater appeal to over-55s
Learn how your brand can better connect with this valuable, but underserved, audience.
Travel Weekly x Backing Business Webinar
Jason Spencer (Business Development Director, ITV), Glenn Gowen (Head of Audiences, ITV) and Lucy Crotty (Cultural Insight Lead, ITV) share our research into the travel industry before Lucy Huxley (Editor-in-Chief, Travel Weekly) hosts a panel discussion with travel CEOs Giles Hawke, CEO of Cosmos Tours and Avalon Waterways, and Richard Singer, CEO of Ice Travel Group alongside Glenn and Lucy to discuss the implications of the research, the outlook for the travel industry and to answer your questions.
Catch up on our webinar - ITVX: All you need to know
Following the launch of ITVX - the UK’s first integrated advertising and subscription funded platform - we'd like to invite you to catch up on our webinar to learn what opportunities the new platform will provide for your brands.
A New Dawn? How to plan in line with the national mindset in 2022
We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.
A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain
Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.
How to create the magic formula to win Christmas 2021
In this webinar, we share an in-depth look at how Christmas comes to life across the festive season in the five fundamental codes of Christmas - Togetherness, Magic, Nostalgia, Journeys and Generosity - and how they materialise in mainstream British culture, advertising and ITV.
Feeling Seen: How diverse advertising unites us
Catch up as we explore how more diverse advertising connects better not only with those groups directly represented on screen, but also the public at large.
Brand purpose for the next generation: how to shape culture for good
This webinar begins by exploring three key trends amongst 16-24s right now using YouthSight’s extensive insight. It then moves on to focus on mental health, one of the most pressing concerns we are seeing in this age group, and explores how brands can play a positive, authentic and meaningful role in this space with our expert panel of speakers.
Catch up on our webinar - Tribes, Trials and Hijinks: how brands can harness popular culture
In this webinar, we explore the connection between popular culture & TV and what that means for brands who want to harness the power of popular culture to build fame, relevance and engagement.
Catch up with our webinar & download the report: The Macro Moods of 2021
Drawing on our successful predictions in 2020, we used cultural insight to once again help planners and brands align with three macro national moods of 2021: 'finding magic in the mundane', the 'summer of awakening' and 'out of the ashes'.
Catch up on our webinar: Sustainability: from intention to action
To reach the government targets of being net zero by 2050, Brits need to reduce their carbon footprint substantially. But how can we instigate the crucial shift from people's good intentions to good actions? Catch up on this webinar to hear what our expert panel had to say.
Catch up on our webinar: The Future of Shopping with Mary Portas
This year has been a steep uphill battle for the retail sector, but there is reason to be optimistic. In this webinar, the ‘Queen of Shops’ Mary Portas speaks with Journalist and Presenter Nina Hossain about ‘the future of shopping’, exploring how retailers can remain culturally relevant in this new world.
Catch up on our ITV Backing Business webinar: The Future of Start Ups
Our panel examined what it is that’s created such a positive environment for start ups, whether the behaviours that have fuelled their growth will continue and, if so, how they can best leverage this unique environment using TV.
Catch up on our ITV Backing Business webinar: Working Smarter
With working patterns disrupted across the year, could right now be the perfect moment to drive business growth... through reimagined offices, improved business culture and re-energised teams? Catch up on our webinar now.
Catch up on our webinar: Bringing creativity back into the boardroom.
We discussed the barriers which marketeers face when 'selling-in' the power and importance of creativity at board level - and how to tackle these issues head on.
Catch up on our webinar: Riding the 'Corona-coaster'
This year has been quite the 'Corona-coaster'; in this webinar, we explore the mindsets of three key life-stages across the UK and the opportunities for brands to play a more meaningful role going forwards.
Catch up on our webinar: Loading the Dice in your favour
Marketing budgets are getting tighter, what can you do to load the dice in your favour and improve your chances of success?
Marketing support webinar: The Impact of Covid-19: ‘It’ll all be over by Christmas?’
Marketing support webinar: The Impact of Covid-19: ‘It’ll all be over by Christmas?’
Catch up on our webinar - Consumer confidence: from glass half empty to half full
The lockdown has had a significant impact on consumer confidence, but there are signals that some normality is returning. What can brands do to help consumers see that the glass is half full?
What can marketeers learn from the 2008 recession to help them navigate 2021?
What can the marketeers of today learn from those who navigated the 2008 recession successfully?
Jumpers for Goalposts
This is your chance to hear what’s been happening in the world of ITV Sport over the past few weeks, plus some of the opportunities for your brands and businesses on the cards.
The role of TV through Covid with CEO, Carolyn McCall
ITV's CEO Carolyn McCall answers some of your burning questions, and explores the crucial role TV is currently playing, and how ITV is adapting to the current challenging circumstances.
ChChChChanges... but which are here to stay?
Of all the behaviour changes we’ve seen during COVID, which are here to stay and what are the implications for marketeers?
Right here, right now
Catch up on our first Webinar with Kate Waters, Director of Client Strategy and Planning, and her team members Lucy Crotty and Tom Patterson, as they explore the different ways British culture is adapting to the new normal