Helping you power your brand and stay informed through marketing and consumer insights, trends, and provocative discussions from clients, industry experts and ITV insiders.

banner 1280 x 1280

Race To The Top: How brands should respond to the cost of living crisis

ITV has developed a toolkit for brands to help them respond to the cost of living crisis to help them ‘race to the top’. Our first webinar of 2023 will discuss the newly commissioned research exploring what ‘value’ means to consumers, tips from ITV’s editorial teams on finding a tone of voice that will resonate, and a new budget planning tool for brands wanting to apply best practice learning to their own unique situation.


Travel Weekly x Backing Business Webinar

Jason Spencer (Business Development Director, ITV), Glenn Gowen (Head of Audiences, ITV) and Lucy Crotty (Cultural Insight Lead, ITV) share our research into the travel industry before Lucy Huxley (Editor-in-Chief, Travel Weekly) hosts a panel discussion with travel CEOs Giles Hawke, CEO of Cosmos Tours and Avalon Waterways, and Richard Singer, CEO of Ice Travel Group alongside Glenn and Lucy to discuss the implications of the research, the outlook for the travel industry and to answer your questions.


A New Dawn? How to plan in line with the national mindset in 2022

We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.

Screen Shot 2021 09 30 at 3.30.55 PM

A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain

Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.