In this collaborative study in partnership with System1Group and DECA Diversity Media Consultancy, we explore how more diverse advertising connects better not only with those groups directly represented on screen, but also the public at large.
By analysing 30 positively diverse and inclusive TV ads, using System1’s unique FaceTrace™ methodology, this session will share the response from across 10,000 people, including those with disabilities, Black British, Asian British, LGBTQ+, female and older aged groups. During the session, we provide brands and agencies with evidence-based guidelines for delivering more authentically diverse advertising which benefits both brands and customers, as well as positively influencing societal change.
The research is presented by System1 CMO Jon Evans, followed by a panel discussion with ITV's Director of Client Strategy & Planning Kate Waters and our expert panel of speakers:
Ade Rawcliffe, Group Director of Diversity & Inclusion, ITV
Lori Meakin, Founder, Joint
Shane MacRory, Senior Media Consultant, DECA