Juicy Couture have relaunched into the European market, shattering previous negative connotations and bringing the brand into the forefront of the market. The brand now stands for empowerment; a brand that champions women bosses, earning and creating a name for themselves.
Juicy Couture are showcasing their premium offering; the Black Label. The iconic velour tracksuit synonymous with the brand is honoured throughout the advert, highlighting the timeless and beloved famous silhouettes of the elevated line.
They’ve partnered with ITV Backing Business to release their ad onto ITV platforms, beginning airing this week on Good Morning Britain.
This television commercial is a first for us in the relaunch of the Juicy Couture brand. We have invested a substantial amount of money into the rebuilding of the brand over the last few years, and when launching our first television commercial we wanted the guidance and support of ITV’s Backing Business.Paul Siviter – Group Brand Director, Batra Group