ITV Backing Business - Bringing creativity back into the boardroom

This week we discussed the barriers which marketeers face when 'selling-in' the power and importance of creativity at board level - and how to tackle these issues head on.

Hosted by Kate Waters, ITV's Director of Client Strategy, and our panel of expert speakers:

Fran Cassidy, Founder, Cassidy Media Partnership
Orlando Wood, Chief Innovation Officer, System1 Group
Jon Evans, Chief Marketing Officer, System1 Group
Tom Patterson, Client Strategy Controller, ITV

Helpful resources from our panel:

Orlando Wood: How do you hold your audience’s attention? In his new film, Achtung!, which premiered at the IPA’s EffWorks Global event this month, System 1’s Orlando Wood proposed a simple answer...watch on to find out more.