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Trading T&Cs

Why TV

TV is everywhere. It is the currency of conversation and reaches practically everyone, every week. That’s why brands of all shapes and sizes use TV to tell their story to the nation. Whether its overnight success you’re looking for or long-term brand building, TV gets you noticed. In fact 71% of all advertising profit comes from the big screen - the highest ROI in any media.

The eyes of the nation could be watching your brand, as many millions of viewers tune into ITV every day:

And it’s not just eyeballs, TV is a trusted environment for you to earn credibility in the minds of the consumer. That’s where ITV comes in.


“Public promises carry more weight: hence why the words 'as seen on TV' are more convincing than 'as seen on Facebook'.”

Rory Sutherland, Vice Chairman Ogilvy UK


38.5m We reach 38.5m viewers a week

64% We reach 64% of all TV viewers, we're stitched into the nation's DNA

98% ITV accounts for more than 98% of commercial programmes which attract more than 5m viewers

If you're going to do TV, do it right

ITV sits at the heart of popular culture, and we can make your brand sit there too. We have the biggest reach of any commercial broadcaster in the UK and have extensive knowledge of building businesses through TV. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. We're also the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level, so we're confident we have the audience you want to speak to.

Reach a local audience and embrace the power of regional advertising

ITV offers advertisers a chance to test region-by-region, in a flexible way, whilst reducing financial risk in the process. 

From mass live reach to 31m registered users on ITV Hub, everything can be broken down by region and by audience to enable you to test and learn as you scale up.

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us. In fact, the cost of TV advertising can start from as little as £500. It has been a great gateway for businesses to scale up from launching in one region to becoming national brands, such as:

  • People’s Postcode Lottery who started in Scotland region only and now have millions of customers nationwide and sponsor Emmerdale

  • Jet2 who added regions as they added airports to go from Leeds Bradford Airport, advertising on ITV’s Yorkshire region, to becoming a major flights and holiday brand nationwide

  • Some of the nation’s biggest retailers like DFS (who started in Central East) and Furniture Village (who started in Meridian) whose store opening strategy over the years has mirrored ITV regions, adding new regions as it became cost efficient

  • A new generation of digital native brands like Checkatrade who started in Meridian South Coast micro-region, before scaling up over time and across regions to become a major national brand

Learn more...


There’s so much more we can say about the power of TV. Explore Thinkbox’s research studies and facts to find out more about why TV works.

Their latest study 'Signalling Success' looks at the effectiveness of TV advertising.

Discover Thinkbox

If you’re a start-up that’s never advertised on TV before, then you might be eligible for one of our media and creative funds.

In good company

Don’t take our word for it, find out how we’ve helped brands communicate powerfully to new customers through their first TV campaign

Think you're ready for TV?

TV works. It’s as simple as that. If you’re looking to supercharge your brand’s growth or revenue, then TV might be the perfect partnership. 

Tell us your challenge today - get in touch with itvcommercial@itv.com

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Find out how we are supporting British business as we all return to growth over the coming months.