TV is everywhere. It is the currency of conversation and reaches practically everyone, every week. That’s why brands of all shapes and sizes use TV to tell their story to the nation. Whether its overnight success you’re looking for or long-term brand building, TV gets you noticed. In fact 71% of all advertising profit comes from the big screen - the highest ROI in any media.
The eyes of the nation could be watching your brand, as many millions of viewers tune into ITV every day:
And it’s not just eyeballs, TV is a trusted environment for you to earn credibility in the minds of the consumer. That’s where ITV comes in.
“Public promises carry more weight: hence why the words 'as seen on TV' are more convincing than 'as seen on Facebook'.”
Rory Sutherland, Vice Chairman Ogilvy UK
We reach 38.5m viewers a week
64% We reach 64% of all TV viewers, we're stitched into the nation's DNA
ITV accounts for more than 98% of commercial programmes which attract more than 5m viewers
If you're going to do TV, do it right
ITV sits at the heart of popular culture, and we can make your brand sit there too. We have the biggest reach of any commercial broadcaster in the UK and have extensive knowledge of building businesses through TV. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. We're also the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level, so we're confident we have the audience you want to speak to.
Reach a local audience and embrace the power of regional advertising
ITV offers advertisers a chance to test region-by-region, in a flexible way, whilst reducing financial risk in the process.
From mass live reach to 31m registered users on ITV Hub, everything can be broken down by region and by audience to enable you to test and learn as you scale up.
Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us. In fact, the cost of TV advertising can start from as little as £500. It has been a great gateway for businesses to scale up from launching in one region to becoming national brands, such as:
People’s Postcode Lottery who started in Scotland region only and now have millions of customers nationwide and sponsor Emmerdale
Jet2 who added regions as they added airports to go from Leeds Bradford Airport, advertising on ITV’s Yorkshire region, to becoming a major flights and holiday brand nationwide
Some of the nation’s biggest retailers like DFS (who started in Central East) and Furniture Village (who started in Meridian) whose store opening strategy over the years has mirrored ITV regions, adding new regions as it became cost efficient
A new generation of digital native brands like Checkatrade who started in Meridian South Coast micro-region, before scaling up over time and across regions to become a major national brand
There’s so much more we can say about the power of TV. Explore Thinkbox’s research studies and facts to find out more about why TV works.
Their latest study 'Signalling Success' looks at the effectiveness of TV advertising.
If you’re a start-up that’s never advertised on TV before, then you might be eligible for one of our media and creative funds.
In good company
Don’t take our word for it, find out how we’ve helped brands communicate powerfully to new customers through their first TV campaign
Learn how Habito's brand awareness tripled as a result of an ITV Campaign
Charlotte Tilbury saw an increase of 54% in orders from new customers as a result of an ITV New to TV Campaign
Customer subscriptions for Smol increased by a massive 237% in the North-West as a result of their regional ITV Campaign
MG Motors partners with ITV to drive 590% increase in test drive requests
Learn how ITV helped Enhance Conservatories establish their brand as a major player in the North East home improvement market.
SimpliSafe uses TV to grow visits to their website by 153%
Billy & Margot spoke to 2.3m viewers with ITV's bespoke targeting
Discover how Cotton Traders used ITV's advanced testing to amplify sales performance by over 46%
How Macdonald Hotel's TV campaign increased room bookings by over 14%
Harvey Water Softners partner with ITV to get a 49% uplift in sale enquiries
A third of viewers who saw Elizabeth Shaw's TV ad were tempted to buy something sweet
Hempura boosted traffic to their website by 104% with a little help from ITV
Hempura boosts brand awareness with ITV Business for All
Bolden Baths boosts revenue by reaching 1m adults through TV campaign
ITV Business For All helps boost Bolden Bath's footfall and revenue.