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40m
We reach 40m viewers a week
66% We reach 66% of all TV viewers - we're stitched into the nation's DNA
94%
ITV accounts for more than 94% of commercial programmes which attract more than 5m viewers
Partnering with media agency Blue Tiger Marketing and ITV’s Backing Business initiative, the campaign trials targeted activity to specific locations in order to challenge consumers to ‘move on’ to a better broadband provider. This is Zen’s first foray into television advertising, enabled largely by ITV’s innovative Backing Business support initiative.
Founded by entrepreneur Peter Grainger back in 2011, CAFEPOD is an independent craft coffee business that’s all about providing quality coffee for adventurous coffee drinkers to enjoy at home. CAFEPOD exists to bring happiness to people’s everyday lives by bringing the energy and excitement of independent coffee roasters to UK supermarkets in a range of exciting and strong blends for coffee enthusiasts to enjoy from the comfort of their own kitchen.
Back in 2010, Butternut Box co-founder Dave was struggling to find the right diet for his newly adopted rescue dog, Rudie. Unable to find fresh, healthy, gently-cooked food for her, Dave took to the kitchen himself and began whipping up his own meals for her. After a conversation with his then workmate and soon-to-be co-founder, Kev, they realised they could also solve a problem for many other dog owners.
In a world of short term thinking, we helped icelolly.com focus on long term brand building to supercharge their business. Through a unique outcomes-based partnership we helped them create their biggest business impact, increasing their overall user sessions to 25m in one of the most challenging climates in recent history for the travel and holiday category.
Founded in 2016 when founder, Daniel Hegarty, nearly lost his dream home due to a frustrating, time-consuming and outdated mortgage application process. Today, Habito is using AI and great product design to transform the mortgage industry and fix a broken market, to make it work for the borrower.
Charlotte Tilbury is one of the UK’s leading make-up artists. She launched her eponymous cosmetics brand in 2012 with the mission to make every woman the most beautiful version of themselves. Today the brand is sold in 76 different countries thanks to charlottetilbury.com, as well as through a network of department stores in 30+ countries around the world.
In 2018, Paula Quazi and Nick Green, founders of Smol, saw a gap in the market for a new laundry detergent product, that had fewer chemicals, created less waste and was more convenient for customers. Paring these observations with their expert knowledge of the market and brands, Smol was born.
Billy & Margot is a high-end pet food brand and doesn’t compete with ‘everyday’ mainstream brands. However, there are a number of high-profile ‘high-quality’ pet foods which have strong marketing budgets and well-established branding. As a newer product, Billy & Margot needed to reach its customer base and convince potential customers that the brand was both better and worthy of the cost.
Cotton Traders is a British clothing and footwear retailer targeted at adults 50+ . The purpose of the campaign was to reposition the brand to appeal to younger 55 – 69 women, without impacting existing customers.
The campaign was designed to create awareness of Macdonald Hotels as a brand and increase seasonal hotel room bookings through the website and call centre. Driving direct sales is crucial in order to compete in a landscape where Online Travel Agents are powerful and dominant. The campaign also needed to translate the breadth of offerings within the hotels for families and upmarket couples; from luxury rooms to spa and dining options.
The campaign was designed to create awareness of the unique benefits of water softeners, the Harvey brand and ultimately to help generate sales enquiries.
Elizabeth Shaw has over 130 years of chocolate making heritage. The brand wanted to launch a new range of chocolate biscuits into the luxury biscuit category and increase the rate of sale. The main aim was to drive awareness of the brand and encourage re-appraisal, aiming for ABC1 females 45+ (Gen X).
Hempura is a leading retailer of CBD Oil in the UK. It came to ITV to drive brand awareness amongst 35+ adults and create interest by driving traffic to site.
Boldon reported a marked increase in footfall and enquiries which could be correlate to spots which went out on ITV. The final burst of the TV campaign coincided with weekly revenue records being broken!
HiPP Organic is a family owned brand which is dedicated to producing organic baby foods, milks and toddler foods. The UK market was falling in market share and there was no clear brand positioning.
