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Why TV?

TV is everywhere. It is the currency of conversation and reaches practically everyone, every week. That’s why brands of all shapes and sizes use TV to tell their story to the nation. Whether it's overnight success you’re looking for or long-term brand building, TV gets you noticed. In fact, 71% of all advertising profit comes from the big screen - the highest ROI in any media.

The eyes of the nation could be watching your brand, as many millions of viewers tune into ITV every day:

And it’s not just eyeballs, TV is a trusted environment for you to earn credibility in the minds of the consumer. That’s where ITV comes in.


“Public promises carry more weight: hence why the words 'as seen on TV' are more convincing than 'as seen on Facebook'.”

Rory Sutherland, Vice Chairman Ogilvy UK


40m We reach 40m viewers a week

66% We reach 66% of all TV viewers - we're stitched into the nation's DNA

94% ITV accounts for more than 94% of commercial programmes which attract more than 5m viewers

Watch our new to TV explainer videos

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If you're going to do TV, do it right

ITV sits at the heart of popular culture, and we can make your brand sit there too. We have the biggest reach of any commercial broadcaster in the UK and have extensive knowledge of building businesses through TV. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. We're also the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level, so we're confident we have the audience you want to speak to.


If you’re a start-up that’s never advertised on TV before, then you might be eligible for one of our media and creative funds.

Are you eligible for funding?

Tell us about you and your business

Contact us today

In good company

Don’t take our word for it, find out how we’ve helped brands communicate powerfully to new customers through their first TV campaign


CAFEPOD used ITV Adventures to increase brand search during on-air weeks by 78%

Founded by entrepreneur Peter Grainger back in 2011, CAFEPOD is an independent craft coffee business that’s all about providing quality coffee for adventurous coffee drinkers to enjoy at home. CAFEPOD exists to bring happiness to people’s everyday lives by bringing the energy and excitement of independent coffee roasters to UK supermarkets in a range of exciting and strong blends for coffee enthusiasts to enjoy from the comfort of their own kitchen.

Butternut Box 1

Learn how Butternut Box gained a 97% average weekly uplift in leads during on-air weeks with ITV Adventures

Back in 2010, Butternut Box co-founder Dave was struggling to find the right diet for his newly adopted rescue dog, Rudie. Unable to find fresh, healthy, gently-cooked food for her, Dave took to the kitchen himself and began whipping up his own meals for her. After a conversation with his then workmate and soon-to-be co-founder, Kev, they realised they could also solve a problem for many other dog owners.

Macdonald Hotels

How Macdonald Hotel's TV campaign increased room bookings by over 14%

The campaign was designed to create awareness of Macdonald Hotels as a brand and increase seasonal hotel room bookings through the website and call centre. Driving direct sales is crucial in order to compete in a landscape where Online Travel Agents are powerful and dominant. The campaign also needed to translate the breadth of offerings within the hotels for families and upmarket couples; from luxury rooms to spa and dining options.

Reach a local audience and embrace the power of regional advertising

ITV offers advertisers a chance to test region-by-region, in a flexible way, whilst reducing financial risk in the process. 

From mass live reach to 31m registered users on ITV Hub, everything can be broken down by region and by audience to enable you to test and learn as you scale up.

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us. In fact, the cost of TV advertising can start from as little as £500. It has been a great gateway for businesses to scale up from launching in one region to becoming national brands, such as:

  • People’s Postcode Lottery who started in Scotland region only and now have millions of customers nationwide and sponsor Emmerdale

  • Some of the nation’s biggest retailers like DFS (who started in Central East) and Furniture Village (who started in Meridian) whose store opening strategy over the years has mirrored ITV regions, adding new regions as it became cost efficient

  • A new generation of digital native brands like Checkatrade who started in Meridian South Coast micro-region, before scaling up over time and across regions to become a major national brand

Thinking about getting on TV?

Whether you're new to TV or looking to advertise without needing a large investment upfront, we have some initiatives that could be perfect for your business.