The Beautiful Game is back: Make your brand part of the biggest sporting event of the year.

For the majority of Brits who feel disconnected, and overwhelmed with the perpetual news cycle, the revival of Euro 2020 offers us a chance to reconnect, re-energise and take a renewed appreciation of live sport. With 44 million viewers tuning into the 2016 games, the eyes of the nation will once again be on the tournament, as well as its advertising.

Catch up on our webinar with ITV's MD of Commercial, Kelly Williams in conversation with Sporting legend Eniola Aluko, Controller of ITV Sport Production, Mark Demuth and System1's CMO Jon Evans, who together touch on the huge cultural and national relevance of the Euros, as well as the opportunity for your brand to be seen by millions in the Final, as we relaunch our creative competition with ad-testing platform System1.