TV outperforms other media in generating sales and profit. Campaigns that include TV are 35% more effective than those without TV. 

TV advertising works better than any other form of media. It generates the highest volumes of sales and delivers an average return of £1.79 for every £1 spent*.

Advertising on ITV is not as expensive as you might think. Packages of airtime in the Wales region can be bought for as little as £6,930. Extend your TV campaign across all of Wales on the ITV Hub for as little as £200.

To find out more about the benefits of advertising in Wales or the Midwest/West macro regions, please contact us on 0844 881 2478.


*15x10 second spots

Location Highlights

  • In the Wales region alone ITV reaches 1.9m adults in a week (65%)

  • 1.3 homes in the UK are covered by the Wales region which equates to  2.9 million individuals

  • In ITV Wales 98% of Adults watch television, with 90% watching ITV


The campaign generated a huge consumer awareness for our brand which resulted in a 26% increase in off shelf sales during September. Many of these purchases would have been made by first time users of Welsh Brew Tea which will undoubtedly yield additional long term sales growth for our brand.

Alan Wenden , Managing Director, Welsh Brew Tea