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Trading T&Cs

ITV AdVentures

ITV AdVentures can help digital native brands in a number of ways:


  • Media Investment Fund: For brands that will most benefit from TV advertising, ITV AdVentures can help subsidise the cost of their media by at least 50%.

  • Subsidised Creative Production: For as little as £5,000, ITV AdVentures can help with script writing, editing (from existing assets) and management of the regulatory process.

  • Campaign Planning and Account Management: We will be with you every step of the way; helping assess the role of TV, choosing a test region and defining your target audience.

  • Evaluation and Optimisation: ITV AdVentures can help with in-campaign optimisation based on emerging learning, and provide access to tools to help evaluate performance.


If you would like to sign up to our next masterclass or want us to come in and present to you and your team please email us on itvadventures@itv.com.

Hear from some of our partners...Charlotte Tilbury, Habito and smol reveal first-hand their learnings from trialling and scaling TV, and what advice they would give to other brands embarking on this same journey.  

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video time: video title: Charlotte Tilbury


Discover the story behind Charlotte Tilbury’s first ‘test & learn’ campaign with ITV

Download the case study here


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video time: video title: Habito


Find out how creativity fuelled the effectiveness of Habito’s advertising on ITV

Download the case study here

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video time: video title: Smol


Learn how this direct-to-consumer, laundry brand measured the impact of TV on its business

Download the case study here

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