Deal Or No Deal

Deal Or No Deal, the game show where every decision could be worth a fortune, returns in 2026! Contestants choose from mysterious boxes, each hiding a cash prize from 1p to a life-changing £100,000 while the elusive 'Banker' tempts players with offers to buy their chosen box. Will they 'deal' and secure a guaranteed sum, or risk it all for the chance to win big? Deal or No Deal is a thrilling ride of strategy, nerve, and pure entertainment that keeps viewers on the edge of their seats, making it an unmissable opportunity for your brand to connect with a highly engaged audience.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Repeats on ITV2 where available

• Jan-Dec 2026

• 10-second bumpers around free full-length programme content on ITVX, websites, mobile apps and connected TVs (excluding Virgin and Sky)

• Estimated 18 million impressions