EFL & Carabao Cup Live Coverage & Highlights 2026/2027

The EFL is practically a year-round phenomenon, with its regular season and competitions. Our coverage is scheduled to appear in peak times. As well as showing matches live, highlights will appear on both ITV4 and ITV1, before a second opportunity for audiences to catch up on all the action with a daytime repeat on Sunday morning.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1, ITV1 HD & ITV4, ITV4+1, ITV4 HD & STV, STV+1, STV HD

• August 2026 - May 2027 

• Various Match Timings. Weekday/Weekend

• 10 x Live Carabao Cup Matches 

• 10 x Live Championship Matches 

Live matches would be principally on ITV1, with the option to go to ITV4 at ITV discretion subject to scheduling conflicts

• 60 x Highlight Shows shown on ITV4 first, approximately 30 of these will also be shown on ITV1 later that same day

Sponsorship idents

Broadcast sponsorship idents

• 200” of sponsorship accreditation per 150 min episode

• 80” of sponsorship accreditation per 60 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

ITVX streaming idents

• 10" bumpers around free programme streaming content on ITVX

Digital / Social

• 10 x social posts on the official ITV Football social handles (X, FB or IG)

Guide price: £1,000,000 Gross + VAT

Excluding production, subject to editorial approval and contractual agreement

Restrictions:

• Betting & Gambling

• Energy Drinks, Soft Drinks, Fruit Based Drinks, Coffee and Iced Tea

• Interactive Entertainment Software - Football 

• Cereals and Cereal Bars

• Alcoholic Spirits

• Accounting Software

• Price Comparison Website