BE Studio - The Squad: FIFA World Cup 2026

Flight: June 11th - July 19th 2026.

The Squad is a brand-new Social & Digital, ITV-exclusive daily World Cup series filmed in and around New York City, delivering a fresh, high-energy take on the tournament and an estimated 30M views across the World Cup period. A total of 40x 12-15 minute episodes bringing you approximately 10 hours of content for 1 BIG summer...

Steering away from the traditional preview/review format, it takes audiences on a fun journey through one of the biggest sporting moments of the summer - blending football conversation with culture and personality.

Our talent bridge the gap to TV, bringing real cultural currency and a combined following of circa 12M+; they will ensure The Squad is an unmissable series within their social communities.

The Squad isn’t just about reach - it’s about resonance, inviting audiences to be part of the conversation all summer long.

Not open to gambling and alcohol brands.

NB: All partnerships subject to ITV sign-off and not open to competitors of ITV's World Cup headline sponsor. Talent subject to further scoping.

Sponsorship Package Details

Total Package Investment - £1 million net

Package Includes:

• Production - end to end

• Social Media Cutdowns (X, YouTube Shorts, Facebook, Instagram, TikTok)

• ITVX Longform Media (including 10” opening ident)

• YouTube Longform Media

• Licensing Rights to use the ITVX logo and ‘sponsors of THE SQUAD' messaging across the BRAND’S owned platforms, including:

  • Website

  • Social (organic)

  • CRM

  • Internal Communications

  • Consumer & Trade Press

NB: Use within WC26 campaign period. All assets are subject to ITV approval.

You can find key slides below and full deck attached here.