The Assembly 2026

The Assembly, produced by Rockerdale Studios, is back for a second series! Each episode promises the most honest, funny, chaotic, and heartwarming celebrity interview yet, as guests are encouraged to set aside everything they've been taught by their media trainers. The previous year featured a brilliant line-up of guests, including Danny Dyer, David Tennant, Jade Thirlwall, and Gary Lineker. This year we are excited to share that Sir Stephen Fry will be one of our celebrity guests!

Sponsorship Package Details

 Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

•  A mix of weekday peak across 2 weeks

• Q2 2026

• 6 x 30-minute episodes

Broadcast & Online:

• 40” accreditation per episode

  
  

On Air Sponsorship Idents:

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Online streaming idents:

• 10” bumpers around free programme streaming content on ITVX, mobile apps, and  connected TVs (excluding Virgin and Sky).

• Predicted Impressions: 2,000,000 

Digital:

• 1 x ITVX Home Page Takeover, including 1 x production

Coming to market date: Wednesday 25th February

Open market date: Wednesday 4th March

Guide price: £200,000 + VAT (Excluding production; subject to editorial approval and contractual agreement.)